Journal

Annabel x Lover Lover

A shared love of design and colour is at the heart of my collaboration with Abby Sangster, the creative behind Lover Lover. Abby’s bold jewellery brings colour, personality and joy to getting dress...

The Waitaki Woman Collaboration

Some of the most meaningful things we create begin close to home. For the launch of Annabel, I wanted to bring a story of the Waitaki Woman to the runway—a story about the women who live here, the ...

A night for Annabel and Waitaki

The launch of Annabel with a fashion show to remember.

Meet Your Goddess

When I first began questioning the traditional sizing system, I thought the solution would be practical. I believed the answer lay in better measurements, greater transparency and helping women und...

Introducing the Annabel Fit System

For many women, shopping for clothing has become far more complicated than it should be. We have all experienced it. Walking into a store and trying on a garment in our usual size, only to discover...

The Making of Annabel

For as long as I can remember, I have been fascinated by the power of design to transform how people feel. My career has taken me on an extraordinary journey through fashion retail, marketing, even...

The Colour of Success

Annabel Berry Creative Co was thrilled to receive the Commercial Exterior Award for the Totara Store project at the Resene Total Colour Awards for 2026. The awards held in Auckland brought together...

Colour Collaboration with Architecture Now

In this series in Architecture Now magazine, founder and creative director of Annabel Berry Creative Co, Annabel Berry, discusses breaking boundaries, bold ideas and a world of possibility. What le...

Totara Store

The Totara Store is a next generation farm store concept created to connect people directly with local growers and producers. Offering farm-fresh produce, fruit, premium cuts of meat, farm-supplied...

Willow Park Lodge

From its conception, we have been closely involved in shaping the interior design of the Observatory Retirement Village, challenging conventional retirement living aesthetics and replacing outdated...