For decades, we've been taught that a number on a clothing label defines our size. Yet every brand fits differently, making shopping frustrating, confusing and often disappointing.

At Annabel, we believe the problem isn't your body. It's the sizing system.

The Annabel Fit System has been created to help you understand your unique proportions and confidently choose the right fit—using your own measurements rather than relying on an arbitrary size label.

How It Works

Step One - Take Your Measurements

Using a tape measure, take three simple measurements: Bust / Waist / Hip

Our complimentary Fit Guide in The Library will show you exactly where to measure for the most accurate results.

Step Two - Calculate Your Fit Code

To create your unique Annabel Fit Code™, simply divide each measurement by two.

Why? Because garments are measured flat, not around the body. For example:

Bust: 96cm ÷ 2 = 48

Waist: 82cm ÷ 2 = 41

Hips: 108cm ÷ 2 = 54

Your Fit Code becomes: B48 / W41 / H54

Every woman has a unique Fit Code, just like every woman has a unique body.

Step Three - Compare with Annabel Garment Measurements

Every Annabel garment includes flat garment measurements on its product page. Simply compare your Fit Code with the garment fit codes online.

If your Bust, Waist and Hip Fit Code measurements are all smaller than the garment measurements, you know the garment will fit. From there, you can decide whether you prefer a closer fit or a little more ease.

The Annabel Fit System removes the guesswork from online shopping. Instead of wondering whether you're a size 10, 12 or 14, you're shopping with information that actually matters—your own measurements. The result is greater confidence, fewer returns and clothing that feels as good as it looks.

More Information

Download Volume One: The Annabel Fit Guide from The Library for step-by-step measuring instructions and discover your unique Annabel Fit Code today.